Google Ads Agency In India

Keyword Research and Analysis

• We do proper keyword research to find out the relevant search terms and phrases that are in line with your target audience’s intent and manner of behaving.
• With the help of more advanced tools and techniques, we find more effective keywords with adequate search volumes and the best level of competition that are set to enhance the performance of your campaign.
• We are always on it. Our continuous analysis of keyword strategies permits your ads to remain competitive and captivate your audience in real-time.

Ad Copy Creation and Optimization

• The art of crafting persuasive ad copy is vitally important to hold the visitors' interest and make them click. Our accomplished team of copywriters is gifted in developing entertaining ad copy capable of convincing your potential customers.
• We utilize the A/B testing methods to test different ad variants, during which we adjust the headlines, descriptions, and calls-to-actions to get the best click-through rates and conversions possible.
• Markonik will cycle through the ad copy testing process thus leading to your campaigns being constantly updated and optimal.

Campaign Structuring and Segmentation

• Only a thoughtfully designed campaign structure could form the basis for an effective PPC strategy. We creatively design your ads and use the most appropriate keyword categories throughout your campaigns, ad groups, and keywords that appear in the logical hierarchy and optimize relevance and targeting.
• Through learning audience segments at specific levels our communication is customized for each of them to develop the messages that address their personal needs.
• We tailor campaign structuring to each business we work with, resulting in precise ad relevance, higher Quality Score, and consequently better campaign performance that automatically cuts down the ad costs and optimizes potential results.

Bid Management and Optimization

• Right bid management does not only help to control the spending wisely and exposure of the ads but it also brings about the quality of the leads. We utilize targeted bidding strategies, such as manual bidding, auto bidding, and bid modifiers, to maximize your ad spend by optimizing bidding for a high return on Investment (ROI).
• We use our data-driven method which usually involves performance history data, competitive analysis, and market trends to get an informed bidding plan in real-time, that makes the ads of your company competitive and visible.
• Through Markonik's preventive bid supervision efforts that are performed frequently and consistently, we can increase or decrease bids to exploit these opportunities and lessen or eliminate expenses that are associated with inefficiency and uncompleted tasks.

Ad Extensions and Enhancements

• Ad extensions are additional pieces that show supplementary information alongside ads and enhance the user experience by rendering it more plausible and provoking user interaction. As for the ad extensions that we implement, we have also included site links, callouts, and structured snippets to make your ad more discoverable and visible.
• Through consistent implementation of ad extensions, we achieve more space for ads, undermine their visibility, and generate higher CTRs, which will consequently increase the number of qualified audiences for your site.
• Markonik remains up-to-date with all the new ad extension options and the practices that get the best results while striving to make your ads pop out in a competitive market and generate positive side effects from your target audience.

Ad Extensions and Enhancements

Transparency and openness are inherent in our approach. The tracking and reporting we provide on performance are comprehensive, and among others, it focuses on impression, client conversion, and ROI.