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Digital Marketing 101 Guide: Everything You Need to Know

  • Aug 28,2023
Digital Marketing 101 Guide: Everything You Need to Know

Are you a founder or a coach looking to boost online presence and generate sales through digital marketing? When you run a business you want your brand to reach the maximum number of customers. Traditional marketing might work for you, however it holds some limitations. That's when we talk about digital marketing.

Nowadays there are many ways to advertise your brand and Increase brand awareness among people. With easily available sources, the best and easy way to connect with the prospects is through digital platforms.

In this blog we'll discuss all the things you need to know you need to know about digital marketing before you start your journey.

What is Digital Marketing?

Whenever you use any digital platform to advertise your products, you are doing digital marketing. It is an online promotion of brands that communicates directly with potential customers, making them aware of their products.

This could be through any strategies among social media marketing, email marketing, or content marketing, to attract more potential customers.

Examples of digital marketing include:

Pay-Per-Click (PPC)

If you are in an advertising position, then you must read this. It is a marketing strategy in which the advertiser pays a fee every time someone clicks on their website and engages with their content./p>

This means the advertiser only has to pay when the potential lead interacts with the content and converts. Top digital marketing agencies use this method in their services, as it gives quick results.

It has various benefits, such as:

  • It builds better brand recognition.
  • Paid ads always dominate the search engine results.
  • Interactions with global and local audiences.
  • Independent of the SEO algorithm.

Search Engine Optimization (SEO)

It is a fundamental component that drives organic traffic to the website if implemented in a proper way. SEO plays an important role in ranking your website on Search Engine Result Pages (SERP).

To gain better online exposure, SEO agencies provide services that enable better search engine results. These services include greater online presence, better organic traffic, increased credibility, and many more.

Social Media Marketing (SMM)

Creating content for social media platforms such as Facebook, Instagram, and Twitter to educate people and attract potential leads. By creating engaging content, you can engage with your target audience and understand their pain points. Increased exposure leads to more sales and higher conversion rates.

Content Marketing

Content marketing involves creating and sharing informative content such as blogs, videos, and e-books. The goal behind creating content is to attract the target audience by gaining trust and credibility to make them aware of the brand's services or products. It has been noted that businesses that engage in content marketing have a 7.8-fold higher growth rate.

Benefits of Digital Marketing

With easy access to the phone and the internet, digital marketing has surpassed traditional marketing methods. This has resulted in generating more revenue with less investment as compared to offline marketing.

Here are some of the benefits of Digital marketing:

  1. Global reach: The main benefit of digital marketing is that a large number of audiences can be reached globally without any hassle.
  2. Lower cost: If planned and executed properly, a digital marketing campaign can reach the right people with less investment.
  3. Flexibility: Digital marketing gives you the choice to choose from different strategies. These strategies can be e-mail marketing or content marketing. You can make them work according to your knowledge.

After selecting your strategies, you must decide the type of content you'll create. The type of content can be:

  • Blog posts
  • Podcasts
  • E-mail
  • E-books
  • Video Content
  • Webinars
  • Social media posts

What Do Digital Marketing Agencies Do?

Marketing agencies play a greater role in generating leads and building recognizable brands. The key strategies for marketing on various platforms include:

  • Social Media Marketing
  • Websites
  • Online advertisement
  • Email Marketing
  • Content Marketing

A digital marketer should be aware of the target audience and how digital marketing works on different platforms.

Which Kind Of Businesses Benefit From Digital Marketing?

Digital marketing is very helpful to startup companies or small business owners. It is beneficial for them as, unlike offline marketing, digital marketing is budget-friendly. Also, it can reach a greater number of audiences at a low cost.

Additionally, all the information and results can be tracked through online marketing. This helpsto make decisions about what needs to be done next.

Why Is Digital Marketing Important For Your Business?

There are many reasons that explain the importance of digital marketing for businesses. In simple terms, it allows greater visibility and boosts brand awareness.

Let's explore some reasons:

  • Good for brand growth and awareness: The internet is home to a huge source of potential customers. So, by advertising your brand, you can generate more sales.
  • Target audience: There are 4.8 billion people who use social media. It is quite understandable that billions of people might be interested in your brand and might be waiting to discover your brand.
  • High conversion rate: As you reach out to a larger audience, there are high chances of converting a prospect into a loyal customer. Digital marketing offers a 6x higher rate of conversion as compared to traditional marketing.
  • Budget friendly: It is often cheaper than traditional marketing. Digital marketing offers advertisements at low cost strategies such as social media advertising. This makes it affordable for small business owners.


What Digital Marketing Skills Are In Demand?

It's 2023, and skills are given more importance than ever. Out of the various skills, digital marketing skills are attaining a peak.

Some of the demanding skills are :

  • SEO (Search Engine optimization): SEO is said to be the most demanding skill as trends in the SEO market are evolving at a higher rate. Also, the Google algorithm keeps updating, so the content needs to be reoptimized.
  • Content marketing: This involves a creative marketing strategy. The content created has to be relevant to the target audience. Content marketing is mainly done by creating content on the internet such as blogs, videos, ebooks, and many more. This drives organic traffic, generates sales, and educates people.
  • Graphic Design: It is important to have the basic knowledge of graphic design even if you don't know much about it. As visual content, it captivates readers' attention. It's recommended to learn Adobe Photoshop and Illustrator. Moreover, one of the alternatives of Adobe Photoshop and Illustrator is Canva which can save a lot of your time.
  • Copywriting: Copywriting is more than just writing. It is the strategy to attract the readers through words. Copywriting involves the ability to fully captivate the brand's unique selling points and services in just a few words. Copywriters are in high demand as they are responsible for creating copies that resonate with readers' minds.
  • Email Marketing: It is one of the highest paying skills. According to IIDE, It has 42 times more ROI (Return On Investment). This makes it a higher return strategy, as compared to other marketing strategies.


Digital marketing is essential for founders, consultants or small businesses who want to grow their brand awareness. It helps in various ways including increase in online visibility, generating more leads, and increasing brand awareness. PPC, SEO, social media marketing, and content marketing are a few examples of digital marketing.

The importance of digital marketing lies in its capability to enhance brand's visibility and awareness and reach a largermore number of the audience that generates more sales and revenue. Some of the highly demanded skills include copywriting, email marketing, SEO, content marketing and graphic design.