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Social Media Advertising: Definition, Costs, Best Practices, Benefits, and Platforms for your Brand Promotions

  • Apr 06,2024
Social Media Advertising: Definition, Costs, Best Practices, Benefits, and Platforms for your Brand Promotions

In the Gen-Z era of 2024, more than 5 billion people from around the globe use social media platforms daily. These social media platforms are gradually becoming the core scopes of promotional growth for businesses and brands. You will be surprised to know that more than 80% of people prefer social media choices before making a purchase. 

If you want to boost your company’s services, you need to step up your marketing game and start integrating social media ads to reach out your products to every corner of the world. This can help you connect your products with your intended audience, engage in meaningful conversations with your customers, and gradually grow your portfolio. 

In this article, we will explore the core concept of social media advertising, its best practices, benefits, and scenarios. Let’s get started. 

Social Media Advertising: What is It, Know Here!

Social media ads form the crux of social media marketing. Markonik has been a premium expert in social media advertising for several years. With social media paid campaigns, we help to promote various businesses and bring new customers to them. 

This media can be in various formats, and it can require several attractive images, videos, reels and shorts, content, and many more to create an inclusive experience for the customers. Here, we not only focus on keyword research and audience analysis but also stress building a community on social media platforms from crux and creating an immersive experience for your audience. 

Market Analysis of Social Media Ads and Marketing

The social media market size is huge and was recently valued at $109.10 billion in a survey conducted in 2023. It has the potential to grow to a valuation of $236.74 billion by the next year and has a huge growth ratio of around 12%. Social media ads are a huge source of credit for this growing propaganda. 

Markonik harnesses various customized strategies, online tools, research theories, and new initiatives to bring better results for your company through these social media platforms. Our social media ads services entail various popular platforms like LinkedIn, Facebook, Instagram, Twitter, Snapchat, etc where we make sure to present your products as the best in your niche. Our content is of various formats like regular postings, video displays, advertising campaigns, sponsored posts, etc. 

With the perfect opportunity for bidirectional communication, these social media platforms are becoming budding communities of healthy discussions on various topics, creating communal growth over time. 

Top Advantages of Social Media Ads

Some of the major advantages for which you should opt for social media ads are mentioned as follows:

  1. With social media ads, you not only promote your services but also get the perfect chance to present them as a brand having some real market value and potential. With the right visuals, we make sure that your ads create a credible and long-lasting impact on your intended audience.

  2. The ROI for social media ads can be as high as 200%. Yes, we have had clients with such huge success ratios. We make sure that your investments experience the highest growth rates in the upcoming days. 

  3. Here, you can engage in real conversations with your audience, solve their doubts, pitch your products as the solution to their problems, and also understand their feedback towards your services via analytics based on likes, subscriptions, comments, etc. 

  4. On social media platforms, the audience is so highly vivid that you can easily find the right type of people for whom your business can create an impact.

  5. Various types of media formats are supported on social media for brand promotions. 

What are the Various Components of Social Media Ads?

Visuals: Visuals are the first thing that people immediately see on social media. These can be in the form of images, videos, animations, or graphics. Example: A clothing brand that can showcase its collection in a visually appealing way with models wearing the outfits.

Copy: The copy is the text that goes hand in hand with the graphics. It should be short, interesting, and appropriate for the targeted audience. A restaurant could be successful in promoting a new dish by using some enticing words like "Savor the flavor of our mouthwatering grilled salmon" to attract hungry customers.

Call-to-Action (CTA): When a CTA is present, users are directed to take a specific action, such as "Shop Now," "Learn More," or "Sign Up." The CTA determines what users need to do next after seeing the ad. For instance, an online provider course may indicate "Enroll Now" to encourage users to sign up for a class.

Targeting: This approach is about choosing the audience’s demographics, interests, behaviors, and other traits to enable the ad to be delivered to the right people. For example, a fitness app may target users who fall in the age bracket of 18-35 and who are interested in health and wellness.

Ad Format: Different social media platforms offer various ad formats. These include carousel ads, video ads, story ads, and sponsored posts. Each of these formats has its own strengths and is selected on the basis of the campaign objectives and audience preferences.

Budget and Bidding Strategy: Advertisers allocate funds to their campaigns and select bidding strategies that include cost-per-click (CPC) and cost-per-impression (CPM). They choose how much they will spend on each click or impression on their ads.

Tracking and Analytics: Tracking tools analyze the success of social media ads, offering measurables such as reach, engagement, conversions, and ROI. Advertisers can use this data to track their campaigns’ outcomes.

Markonik's Best Practices in Social Media Ads

1. Audience Targeting: Communicating the right message to the appropriate audience is what we are all about. Markonik performs a comprehensive study to learn about the demographics, likes, and behaviors, which helps us to customize ads just to those who will be the most responsive to your services.

2. Compelling Visuals: Social media is very dynamic and in such cases, appealing images can create real magic. Markonik employs beautiful images and videos that are hard to ignore, and they deliver the brand message clearly within short spans of time that people devote to social media.

3. Engaging Copy: In addition to persuasive visuals, you need to have effective copywriting in order to compel the audience to take action. Markonik is an expert in creating a copy that is both short and eloquent, compelling the users to further explore, read more, or purchase.

4. A/B Testing: Optimization is the core of social media advertising success. Markonik runs A/B tests to compare different versions of ad components such as visuals, copy, and calls-to-action to optimize the campaign for higher performance.

5. Adaptability: Social media trends are always being updated and improved. Following the latest trends in the market, Markonik develops different approaches so that ads remain efficient and win a competitive edge in your evolving industry.

6. Consistent Monitoring and Optimization: Markonik is equipped with an ad monitoring tool that tracks key performance indicators such as the click-through rate, conversion rate, and return on investment. Through data analysis and data-driven decision-making, we keep on refining campaigns and thus lead to better achievement every next time.

7. Community Engagement: Markonik goes way beyond mere advertising to create a community around its brand on social platforms. We do not miss a single chance to interact with our community, answer their questions and messages promptly, and build strong connections to encourage brand loyalty and word of mouth.

8. Compliance and Ethics:  We respect the ethics of advertising and strictly follow all platform policies and regulations. Transparency, authenticity, and integrity are key principles that our team relies on in all our social media advertising activities.

Best Platforms For Social Media Advertising and Costs

  • Facebook: Facebook offers diverse targeting options and flexible budgeting, with costs ranging from $0.50 to $2.00 per click or $5 to $10 per 1000 impressions.

  • Instagram: Instagram's visual-centric platform boasts high engagement rates, with costs averaging $0.70 to $1.00 per click or $6 to $8 per 1000 impressions.

  • Twitter: Twitter's real-time nature suits brands looking for immediate interaction, with costs averaging $0.50 to $2.00 per click or $5 to $9 per 1000 impressions.

  • LinkedIn: LinkedIn's professional network offers precise targeting for B2B advertisers, with costs ranging from $5.00 to $10.00 per click or $6 to $12 per 1000 impressions.

  • Pinterest: Pinterest's visual discovery platform is ideal for product-based businesses, with costs ranging from $0.10 to $1.50 per click or $5 to $10 per 1000 impressions.

  • Snapchat: Snapchat's youthful user base offers unique advertising opportunities, with costs averaging $1.00 to $3.00 per swipe or $8 to $12 per 1000 impressions.

  • TikTok: TikTok's rapidly growing platform appeals to younger demographics, with costs averaging $0.10 to $0.30 per click or $6 to $10 per 1000 impressions.

Why Choose Markonik?

Markonik has been helping various businesses with their digital marketing needs from time to time. We follow our innovative instinct while creating the visuals for your ad campaigns.

Our main motto always remains the same: “To gain the highest ROI for our customers and enhance their credibility.”

Our client base has loved our social media ad campaigns and has opted for them repeatedly. With affordable pricing, we make it very easy for our customers to try out our social media advertising service for their products.

With several years of understanding and experience, we know how these algorithms work. Having faced and overcome so many challenges, we are already aware of your difficulties even before you share them with us! 

We pour our heart out into discovering who is your intended audience and try every single method to reach put to them. We assure you that if you hire Markonik for your social media advertising, we won’t fail you! Instead, we promise to uplift your business and transform it into a better-performing brand. 


By now, you must have a pretty good idea of social media ads. With the right strategy and consistent efforts, you can easily help your brand gain the popularity it deserves among the public. With instilled loyalty, you can increase both customer acquisition and retainment values. 

Markonik is here to assist you as the most trustworthy social media ads agency. You can reach out to us with all your doubts and we will help you in your journey of growth.